Make Business Facebook Video Emotional and Relatable

by Emmon Scott  |  January 09, 2017watching movies, Facebook video for business

Summary: A Facebook video can successfully promote your business when it connects with the lives of your target audience.

“People will never forget how you made them feel.”
— Maya Angelou

Last night, we scanned Netflix for a movie to watch with our daughter, who couldn’t make up her mind. My wife chose “Casablanca.” My daughter groaned but agreed to watch anyway.

Set during World War II, “Casablanca” is about a man and a woman who love each other but separate for a noble cause. Though the film is 75 years old, it still carries emotional power. On IMdB’s list of the greatest movies ever, it ranks fifth. I suspect people today still feel inspired by the characters played by Humphrey Bogart and Ingrid Bergman.

To create great Facebook videos for your business, learn from “Casablanca.” Create something that connects with your crowd. In the vast ocean that is Facebook, it’s the way your messages rise to the top.

Many business folks focus on sales so much that they close themselves to this truth. They talk about their product and company, their sale events and discounts, or how they’re exciting and cool. This may succeed elsewhere, but on Facebook, their videos fizzle.

Why? Because people on Facebook are connecting with their friends and family. They don’t want your business in their news feeds.

Facebook Video That Works

So, what to do? First, when you make a Facebook video, keep it short. For a number of reasons, this is how it’ll get seen.

Next, figure out what your audience cares about. What will annoy, thrill, or summon a smile? Figuring this out is a process of trial and error. It means creating and promoting videos to a target audience and seeing which ones get a response.

Facebook marketing tip: For successful Facebook posts, test and learn

Joe, a co-founder of our company, has an instinct for this. One of our clients makes car brake parts, so Joe tested a Facebook video about squeaky brakes that went viral. Within a few weeks, over a million car owners had watched it. Why? They feel annoyed by squeaky brakes and will click through to a website or Amazon page to buy something that gets rid of the squeak.

And that’s how a Facebook video can grow sales.

By the way, our daughter adored Casablanca, just like we knew she would.