CHOC IT UP
Gayle Harte makes magic with chocolate. We simply waved her magic wand online.
She hired us heading into the summer of 2015 when road work would stifle in-store traffic and chocolate sales would be at their seasonal low. We trumpeted her truffles and treats in an Instagram campaign. While building her audience, many of the campaign posts surpassed 1,000 likes.
- Before we began, monthly sales were down 39% versus prior year.
- During our campaign, monthly sales were up 18% versus prior year for an upswing of 57%.