TUG OF WAX
The car care market on Amazon is crammed with competitors. We gave one a shine.
Barrett-Jackson hired us to boost sales of their new car care products in 2016. We rewrote copy, placed hidden keywords in the Amazon pages, redid graphics, created A+ Detail, and ran Amazon campaigns. For graphics, we chose an everyday life approach we’d tested with car lovers on Facebook.
- With our work in place, Amazon sales more than tripled.
- Without promotion, monthly sales rose 352%.
- With promotion, monthly sales leaped 515%.